2020 Compliance & Ethics Institute (CEI)

Beyond Awareness: Build A Compliance Program That Will Leave Your Employees Cheering

  • Beyond Awareness: Build A Compliance Program That Will Leave Your Employees Cheering

    Adam Balfour, Vice President and General Counsel for Compliance and Latin America, Bridgestone.

    September 14, 2020

    • Too many companies make the mistake of focusing on raising awareness about their compliance programs

    • Brand experts look past brand awareness to measure brand relevance and resonance. Compliance must do the same in order to engage your employees and get their buy-in

    • Hear practical and cost-effective ideas that have worked and left employees cheering and punching the air in celebration during compliance trainings (including Bridgestone’s Compliance Battle Royale)

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The Society of Corporate Compliance and Ethics (SCCE) is a non-profit, member-based professional association. SCCE supports our members' work with education, news, and discussion forums. We are a community of leaders, defining and shaping the corporate compliance environment across a wide range of industries and geographic regions. In developing and maintaining effective ethics and compliance programs, our members strengthen and protect their companies.

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About HCCA

The Health Care Compliance Association (HCCA), is a 501(c)6 non-profit, member-based professional association. HCCA was established in 1996 and is headquartered in Minneapolis, MN. We provide training, certification, and other resources to over 10,000 members. Our members include compliance officers and staff from a wide range of organizations, including hospitals, research facilities, clinics and technology service providers.

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