Teach the World To Sing: What Advertising Can Teach Compliance About Changing Culture
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Tricia Cornell, Head of Creative Services, Rethink Compliance.
2022-10-19
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The first rule in advertising: know your audience. Who are you talking to and what do they need?
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Powerful communication speaks to emotions, to make people want to keep watching and learning
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Advertisers tell stories and so do effective compliance initiatives; discover your program's story
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