Ouch! Stop all the friction

By Kristy Grant-Hart

Kristy Grant-Hart (kristygh@sparkcompliance.com) is the Managing Director of Spark Compliance Consulting in London, UK, and author of the book, How to be a Wildly Effective Compliance Officer.

Friction is defined as “ the action of one surface or object rubbing against another.” In science, friction can be a good thing. Without it, the brakes on our cars wouldn’t slow down the vehicle.

In business, however, friction is bad. Have you ever abandoned an online purchase after you’ve been asked to create an account, verify your email address, fill in another form, and then add a password? The number of steps required to complete a sale can cause friction. The more friction, the less likely a business is to get and keep customers.

This document is only available to members. Please log in or become a member.
Become a Member Login


Would you like to read this entire article?

If you already subscribe to this publication, just log in. If not, let us send you an email with a link that will allow you to read the entire article for free. Just complete the following form.

* required field

First name field cannot be blank!
Last name field cannot be blank!
We will send you an email that will give you access to this entire article.
Email field cannot be blank!
Enter a valid email!
Company field cannot be blank!
Enter a valid company!
Title field cannot be blank!

We're committed to your privacy. The Society of Corporate Compliance and Ethics (SCCE) & Health Care Compliance Association (HCCA) uses the information you provide us to contact you about our relevant content, products, and services. For more information, check out our Privacy Policy.


About SCCE

The Society of Corporate Compliance and Ethics (SCCE) is a non-profit, member-based professional association. SCCE supports our members' work with education, news, and discussion forums. We are a community of leaders, defining and shaping the corporate compliance environment across a wide range of industries and geographic regions. In developing and maintaining effective ethics and compliance programs, our members strengthen and protect their companies.

952.933.4977

About HCCA

The Health Care Compliance Association (HCCA), is a 501(c)6 non-profit, member-based professional association. HCCA was established in 1996 and is headquartered in Minneapolis, MN. We provide training, certification, and other resources to over 10,000 members. Our members include compliance officers and staff from a wide range of organizations, including hospitals, research facilities, clinics and technology service providers.

952.988.0141

Facebook X LinkedIn
Copyright © 2024 by Society of Corporate Compliance and Ethics (SCCE) & Health Care Compliance Association (HCCA). No claim to original US Government works. All rights reserved. All information provided through this site, including without limitation all information such as the “look and feel” of the site, data files, graphics, text, photographs, drawings, logos, images, sounds, music, video or audio files on this site, is owned and/or licensed by SCCE & HCCA or its suppliers and is subject to United States and international copyright, trademark and other intellectual property laws. Any third party logos and/or content provided herein is owned by such third parties and is used by permission herein. Your use of this site to is subject to our Terms Of Use and Privacy Statement.
Cookie settings