Robert Bond (robert.bond@bristows.com) is Partner & Notary Public at Bristows LLP in London, UK.

Although there has been much attention on data protection as a result of the European Union General Data Protection Regulation as well as the flurry of similar legislation in other parts of the world, including California, Brazil, Bahrain, Kenya, and South Africa, the focus for the most part has been on compliance with law and regulation.

Ethics has been a central issue for many sectors for a while, but the increasing use of technology raises concerns about not only compliance with law and professional standards, but also ethics and personal data.